Allu Arjun wasn't even considered as a Star Hero until few years ago. The range of Allu Hero kept increasing since 'Julayi' and he never looked back since then. Blockbusters like 'Race Gurram' and 'Sarrainodu' earned him the Super Stardom.
Currently, Allu Arjun is in the range of Pawan Kalyan and Mahesh Babu. Pre-Release Business of 'DJ' is on par with the past few films of Powerstar. The reason behind his tremendous rise is the vast growth in his fan following outside Telugu States in the recent years.
Though he is competing with Powerstar in the domestic market, Allu Arjun is lagging behind in Overseas and a close watch at screen count of 'DJ' reveals it. While 'Katamarayudu' was released in 400-450 screens in Overseas, 'DJ' managed to receive only 300 screens. In USA, Katamarayudu and DJ screen counts are 260 and 160 respectively. May be, The low screen count could also be a calculative movie by the Producer & Distributor.