Naga Chaitanya Akkineni has been trying hard to mix it up like his father, Akkineni Nagarjuna from the start of his career. But he is more successful as romantic hero than action hero.
His Dhada, Bezawada, Autonagar Surya, Yuddham Sharanam, Savyasachi have been action films and all became disasters. Except for Thadakha none of his action films really worked.
While his first film, Josh had a lot of buzz and it is designed on the back of Shiva, movie couldn't perform at all as it released during a bad time period and also the movie is very average.
For now, as family entertainers and romantic films are working, it is better for Chaitanya to stick to them like Thala Ajith till Dheena, changed his image for good.
Ajith has become the epitome of class heroes while Vijay tried mass and youthful films. At a time when Ajith gave 9 big hits, Vijay couldn't really compete with such box office storm.
Later, Vijay planned better with remakes and Ajith after turning into mass hero, had several ups and downs, but his core strength in families is still intact.
Viswasam's big success even with Rajnikanth's film, Petta for competition, in Tanjl Nadu is a big example of how well he is accepted in families.
May be that is the best way to go as Majili could attract good buzz and also did huge pre-release business for a Naga Chaitanya starrer even though his last three films haven't been hits. Hope Chaitu is reading us or listening about this advice from someone!