Although BVSN Prasad is the producer of 'Tholi Prema', It was Dil Raju who released the Varun Tej & Raashi Khanna-starrer upon acquiring the theatrical rights of AP & Telangana territories for Rs 18 crore.
Fortunately, Dil Raju's judgement on 'Tholi Prema' was proven right though he had a very disastrous experience as Distributor in the recent past. The revenues have been pretty good in the first week. However, Not so promising collections from B and C Centers could be a concern.
As per the Agreement signed prior to the release, Dil Raju is supposed to offer 50 percent of the profit share to Producer BVSN Prasad in case if 'Tholi Prema' receives Overflows (revenue crossing Rs 18 crore-mark). So, 'Tholi Prema' can be a successful film for Dil Raju but it mayn't be a highly profitable venture.
Varun Tej and Raashi Khanna are jumping in joy with the kind of feedback they have been receiving since the release. They can't ask for anything better!