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Pawan Kalyan and Trivikram Srinivas might not have thought that their movie would go so wrong that people will reject it outright. There is such word of mouth for the movie that audience are not really willing to watch the movie with increased ticket rates.
The distributors and producer got permission to screen seven shows a day for the festive period but the movie looks like cannot hold up even for the regular shows.
The problem is with the early morning, that is, 1:00 AM shows on the release day affected the talk of the movie and on the first day, even second shows had to bare the brunt.
Exhibitors are not screening the extra shows but sticking to regular shows at many places on Thursday, but the movie is unable to bring in as many audience to the theatres as a big bucks movie would.
Trivikram never delivered such a dud but people are highly unforgiving these days. Well, let's see if the Pawan Kalyan charisma can work on holidays, which seems to be highly unlikely, with the dip in collections and negative word of mouth.