Film celebrities and cricketers enjoy so much craze in India. Unlike earlier generation celebrities, present generation stars are using their craze to sign brand endorsements and some of them are coming up with new clothing brands as well.
We all know that Hrithik Roshan is associated with HRX brand clothing and accessories, Anushka Sharma started a clothing brand NUSH. Sonam Kapoor and her sister Rhea Kapoor started RHESON brand as a joint venture. When it comes to star cricketers, Virat Kohli started WROGN and it is one of the popular brands among sports lovers.
Coming to the present, Bollywood beauty Deepika Padukone launched a new brand 'All About You' in association with e-commerce portal Myntra. She is trying to popularise the brand by doing photo shoots with the All About You brand clothes. Deepika will surely make it popular with her unbeatable craze among the youngsters. As she is slowly making her presence felt in the Hollywood, her brand has a good chance of achieving global recognition as well.
On the professional front, Deepika is getting ready for the release of her latest film 'Padmavati'. The movie is slated for release on December 1. Directed by Sanjay Leela Bhansali, 'Padmavati' is carrying huge expectations.