Few Promotional Campaigns end up as a laughing stock when the public don't connect with the film content. That is what happened in the case of 'Srinivasa Kalyanam'!
The tall claims of Dil Raju raised the expectations on the Nithin & Raashi Khanna-starrer. He not only choose the release date of 'Bommarillu' but also promoted the traditional film as if it's a classic. Unfortunately, Audience felt 'Srinivasa Kalyanam' is more like a dock-drama on marriage & traditions rather than a feature film.
What made people laugh heartily was the presence of Sannai Melam at the theatres screening 'Srinivasa Kalyanam'. This is the promotional strategy of Dil Raju to make people connect with the concept of marriage.
Actually, Makers of films such as 'Ammoru' and 'Gangothri' reaped benefits by following the same strategy. In the case of 'Srinivasa Kalyanam', It backfired as the patience of the viewers is being tested in the theatres with too much preachiness. Upon spotting the Sannai Melam, People have been joking that they weren't spared by the makers even outside the theatres.