Tollywood Stars have been focusing on other areas as well instead of restricting themselves to just acting. There are heroes who are keeping themselves extremely busy with brand endorsements, commercial establishments such as pubs, multiplexes and restaurants.
Grapevine in the Industry is that Mahesh Babu decided to have an Official Team to bankroll low-budget concept based films with young talent. Namrata is currently handling the scrutiny of promising talent and scripts.
In the recent years, Several low-budget films such as 'Pelli Choopulu', 'Kshanam', 'Arjun Reddy', 'RX 100', 'Chi La Sow' and 'Goodachari' have been critically acclaimed and commercially successful. Mahesh Babu's Production House is planning to concentrate on these kind of unique subjects. Maintaining good relations with leading Distribution Firms such as Asian and Dil Raju's Sri Venkateswara will come in handy for Ghattamanenis.