Earlier this year, Ram Charan's period drama 'Rangasthalam' turned out to be the biggest blockbuster at the box office. It seems like the grand success of the movie is showing a great impact on his upcoming movie 'Vinaya Vidhya Rama'.
Being directed by mass director Boyapati Srinu, the pre-release business of VVR has become a hot topic in the industry. It is known that the expectations are high on this movie. Touted to be a commercial entertainer, the buyers are paying bulk amounts to get the rights. It is known that the Hindi satellite rights of the film are already sold for a massive amount of 22 crores.
This is the highest ever by any Tollywood movie apart from 'Baahubali'. Even the theatrical rights of VVR is creating big records. The Nizam buyers have locked the deal for 24 crores. It is known that 'Rangasthalam' has made a share collection of 27 crores in that area. So, the demand for VVR also became high. On the other hand, the makers made another 10 crores from the East and West Godavari districts.
On the whole, the makers of the movie have already made 56 crores even before the release of the movie. Kiara Advani played the female lead in the movie which is gearing up for Sankranthi release next year.