Vijay Devarakonda is a master in marketing his movies. For every film of his, the actor cooks up an interesting strategy and it worked for him for every movie. From Pelli Choopulu to the recent Dear Comrade, he is the only Telugu hero who changes the marketing strategies constantly, to woo the audiences. Social Media is his primary tool to attract attention.
If one can recollect, Vijay kick-started the promotions of the movie Geetha Govindam by initiating a random conversation on Twitter with the film's heroine Rashmika. Their candid chat caught everyone's attention and helped Vijay to change the gear for the next level promotions. It worked for that movie and Vijay didn't try it again since he knew that the audiences will certainly feel bored with the same strategy yet again. But, another Telugu hero is now copying this style of promotions.
Young hero Nithiin is seen on Twitter today doing a random conversation with heroine Rashmika about a random pic taken on the sets of his new movie Bheeshma. Just like how Vijay Devarakonda did for Geetha Govindam, Nithiin is doing the same now.
Those who are following this keenly are opining that Nithiin is following Vijay Devarakonda but this might not work in this case as audiences already went through it. So, Nithiin has to come up with something new!