In Film Industry and in entertainment industry, there is a saying, "Out of sight, out of mind".
No matter how successful you are and how talented you are, you need to be constantly in news for people to think about you and give importance to your work.
Vijay Devarakonda seems to have mastered this, as he has been able to convert his Pelli Choopulu and Arjun Reddy fame into a substantial market.
On the other hand, Nithiin has popular hits like Jayam, Sye, Dil which helped him survive during a long lean patch of 16 disasters.
He came back stronger with romantic comedies like Ishq, Gundejaari Gallantayyinde, Heart Attack and Chinnadana Nee Kosam.
After those films proving his market, even though Courier boy Kalyan failed, A..Aa just took his market to next level with Rs. 40 crores returns.
Once again, now he seems to have hit a lean patch with LIE, Chal Mohan Ranga and Srinivasa Kalyanam. It seems like even though he is in the Industry for 16 years and has good fan following, his movies doesn't have buzz on his name.
His recent film, Srinivasa Kalyanam had more buzz about the producer Dil Raju and the producer carefully sees that he has his stamp on his films for people to know his name more.
Nithiin realised that with different PR teams for different films, they are indeed prioritising their film and personal interests but not him.
According to the reports, he immediately decided to strengthen his PR team like how Mahesh did before Bharat Ane Nenu. Let's see how his next release will be planned and executed.