Films like 'Ala Vaikunthapuramlo' and 'Sarlieru Neeevvaru' which are in the Sankranti race already kick-started their promotions. Films like Ravi Teja's 'Disco Raja' and Sai Dharam Tej's 'Prathiroju Pandage' too released their first look posters.
But Nithiin's 'Bheeshma' which is competing with these films is really behind the promotions front. The first song of 'Disco Raja' will be releasing within ten days while the teaser of Sai Dharam's flick may release on Diwali. But there is literally no update on 'Bheeshma'. Nithiin needs a hit right now and the makers really need to up their game. The first look isn't revealed yet and the only update from the team is the official title announcement.
Either ignorance or confidence, not promoting the film will surely have a bad impact on the film's result. The makers better be quick and do something!