Ram Pothineni decided to take a vacation with his family members before the release of the film and hence, we see actresses - Niddhi Agerwal, Nabha Natesh promoting the film more.
Some think he gave up on the film and few think that he doesn't want to leave his family hanging and waiting for him.
Well, Puri Jagannath asked him to go and have fun, as he and other team can handle promotional work, it seems.
Hero Ram thought movie will come out in May and after all consultations decided to go for July vacation with family.
As he cannot cancel all the plans, he was in a dilemma and Puri suggested that giving family time is important for him, it seems. So, Ram will be absent from post release promotions even though movie will release on 18th July. More work for Nabha, Niddhi, Charmee and Puri!