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Why Ramoji Rao shelled out Rs 12.5 crore?

By:  Tupaki Desk   |   2 Dec 2016 4:42 PM GMT
Why Ramoji Rao shelled out Rs 12.5 crore?
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Ramoji Rao is someone who spends his money wisely. Despite operating multiple entertainment channels, He gives least importance to the Satellite Rights of Commercial Films. Instead, He prefers screenings old classics and movies produced on home banner.

The news of Ramoji Rao shelling out as much as Rs 12.5 crore for bagging the theatrical rights of a soon-to-be released movie came as a pleasant surprise. Yes, He purchased the rights of Nagarjuna starrer 'Om Namo Venkatesaya' directed by K Raghavendra Rao. Devotional Films could generate huge TRPs if they hit the right chord with the audience. That happened in the case of 'Sri Ramadasu'.

Actually, The Media Baron has earlier bagged the satellite rights of Nag-KRR's classic 'Annamayya'. This gives an impression that Ramoji is a devotee of Lord Venkateswara Swamy.

Nagarjuna is very confident about the success of 'Om Namo Venkatesaya'. Post-Production Work is in full swing. February release is being planned.