Tammareddy Bharadwaj, the senior director and producer has earned a good name in Industry because of his nature and helpfulness more than his talent and success.
He started an youtube channel to talk about films and his views. He talked about the Sankranthi films and winner for this season.
He said, "NTR Kathanayakudu took off well but in the second half, it concentrated more on one film and one song. It did not showcase the life of NTR completely. The narration wasn't interesting enough, hence it failed, even though it is good enough and set up next film, well."
About Petta, he said, "Rajni film might have worked in the first two to three days. It failed because the movie also doesn't have good second half. Not just because it did not get theatres."
About VVR, he said, "A film like KGF with all fights, had a core raw emotion and director could say his story in a fresh way. Boyapati couldn't do that and Ram Charan after Rangasthalam is different from before. Team should have taken care about it. "
He praised Dil Raju for delivering another success for Sankranthi and said that F2 is packaged really well.
About the Sankranthi winner, "No body is in a race here. Everyone is making films. Some become successful, some fail. We shouldn't give these terms more importance!"