Nowadays not only the content but also the promotion works show the impact on the box office collections. The filmmakers try hard to create more buzz about the film. Sharing the movie related news to the audience is good. Only then the audience will show interest to watch the film on big screens. The movie units mainly target the youth to create hype about their films.
Even the young upcoming heroes are also focussing on the young people for movie promotions. The only junction to meet hundreds of students is nothing but a college. So the actors are visiting the colleges, surprising the students and taking selfies with them. This strategy seems to be working as well. Recently Rana and Kajal Agarwal visited some colleges to promote their Nene Raju Nene Mantri, and the film became a hit. Nikhil and Vijaya Devarakonda also followed their foot steps and went to colleges and promoted their respective films Keshava and Arjun Reddy. Now the young hero who joined this list is Naga Chaitanya. He visited a college in Vizag to promote his upcoming film Yuddham Saranam. He is also planning to go to some more colleges before the release.
The repeat audience will come only if the movie is too good and most of them would be Youth. So creating an interest in them about the film is a good strategy and all the heroes are opting this. This target audience was previously in Bollywood and finally reached Tollywood too.