The hungama of biggies subsided and the mid-range heroes are getting ready to test their luck at the box office in July. The surprising aspect of July releases is that all the heroes badly need a hit. The majority of them are struggling in their career with continuous flops and they are pinning hopes on their releases now.
Mega family hero Sai Dharam Tej is coming up with 'Tej I Love You' after four disastrous films. The movie is a love entertainer directed by Karunakaran. Another hero Gopichand is coming up with his landmark 25th film 'Pantham' and he pinned all his hopes on the success as his last three films tanked at the box office without a trace. The promos appear to be promising and we have to see how the action hero impresses the audience this time.
Another hero Raj Tarun is going through a dull phase in his career and none of his films are clicking at the box office in the recent past. He is looking forward to his upcoming film 'Lover' produced by Dil Raju. 'Ala Ela' fame Aneesh Krishna is the directing this film. Bellamkonda Srinivas is coming up 'Sakshyam' directed by Sriwass. Bellamkonda is continuously coming up with high budget flicks but he didn't score a solid hit till now. He is confident of pulling it off with 'Sakshyam'.
Apart from these Telugu heroes, Tamil hero Karthi is coming up with his dubbed film 'Chinnababu'. It has been a long time he scored a hit in Telugu and we have to wait and see whether he can score it with his latest flick. On the whole, the majority of the July releases have become a do or die situation for the heroes!