Vijay Devarakonda is slowly becoming a brand by carrying his attitude from Arjun Reddy forward.
The film and performance did not just make him popular but made him an identity among the youth.
His recent song from his next release, GeethaGovindam, became an instant hit with the song video touching more than 11 Million views and it is playing the maximum on every radio channel and even the most heard on music apps too.
He now launched Rowdy apparal and an App, to book his brand clothes. His fans and many decided to book so many that due to traffic the app crashed.
Vijay Devarakonda tweeted about it,
"Hey Rowdy loves - sorry.
Traffic Crashed the App.
We are fixing it - Paddamu kani lesthamu :)
I'll leave an update as soon as it's fixed."
Well, even though Arjun Reddy released an year ago, and no new solo film of his released yet, his craze hasn't subsided, in fact it even more increased and this will surely help Geetha Govindam pull huge opening weekend, as it is releasing for Independence Day, holiday weekend.