Popular actor Prakash Raj is known to be an actor with a social awareness. He is also credited by many of his contemporaries for introducing them to the beauty in farming, plantation and even spending time in the wild by inviting them to his farmhouse. The actor also maintained a great friendship with many popular actors like NTR, Nagarjuna with his well planned night-outs consisting of barbeque.
He also campaigned against erosion of forests and hunting wildlife. He asked people to take great care about the balance in the ecosystem and the actor also made sure that he will make it his ambition to achieve a safe and secure world for tomorrow. He introduced Prakash Raj Foundation to look after the cause and made sure that Karnataka government will also support his initiative.
The actor is appointed as the brand ambassador for the initiative in association with Suvarna Channel by the government. Karnataka tourism will release ads featuring the actor taking about wildlife importance and he unveiled posters of their campaign with the tourism minister by his side.