Rs 1000 crore riding on Allu Arjun?

It is an established fact that Allu Arjun is one of the biggest names in Indian cinema currently after the tremendous success of his Pushpa franchise films. These two mass films enabled Arjun to go into the deeper markets of the Hindi belt and made him a true mass Hero across India.

In this context, the latest updates are suggesting that Allu Arjun has largely amplified, the production scale and financial magnitude of his upcoming films, which happened to be with Trivikram and Atlee.

Apparently, Allu Arjun is going to work with Atlee on immediate basis. This film is going to be Sun Pictures and it is reportedly going to be shot on a massive budget of over ₹600 crore. This is going to be one of the costliest ever productions in the history of Indian cinema and this leading production house which is known for lavish spending is reportedly going all out for this project.

The reason why they are so confidently spending such massive amounts of money on this project is the market capitalisation of Allu Arjun, which hit a new peak after Pushpa 2 collects Rs 1800 crore worldwide.

Then there is the film with Trivikram, which is going to be produced by talented and passionate producer Naga Vamsi, and this project is also going to be a costly one.

Considering the fact that this is a mythological action epic, and if we add the remuneration of all Arjun and Trivikram, then this project could easily touch a production cost of ₹400 crore.

In total at least rupees thousand crore are riding on the two upcoming films of Allu Arjun, and this speaks volume about the kind of market transition that has happened with him and how big of a brand he has created for himself.