Allu Arjun Camp Gets Another Successful Producer

Sarath Chandra Naidu, who has spent many years working behind the scenes in Telugu cinema, has now started a new journey as a producer. After building a strong career in film marketing and digital promotions, he has successfully entered the world of filmmaking with his first production, Gurthukosthunnayi.

For more than ten years, Sarath played an important role in promoting several big Telugu films. His creative ideas and marketing skills helped many movies reach audiences in a better way. Now, he has taken those years of experience and used them to create his own project.

His debut web series, Gurthukosthunnayi, has been receiving a positive response from viewers. Along with producing the series, Sarath also worked closely with director Vinod and the writing team. He contributed to several parts of the script and helped shape the emotional moments in the story. His understanding of audience interests became one of the strengths of the series.

The idea for the web series came from Sarath’s Instagram page called Relangi Mavayya. On this page, he shares nostalgic stories inspired by life in the 1990s. The content became popular because many people connected with the memories and emotions it brought back.

Seeing the popularity of the page, Sai and Nitin from ETV Win believed the concept could become a web series. Their support helped turn the idea into Gurthukosthunnayi, which has now become Sarath’s first production venture.

Sarath says his years in film marketing helped him throughout the filmmaking process. According to him, marketing taught him how audiences think and what kind of stories they enjoy. This knowledge helped him make better creative decisions while writing, producing, and presenting the series.

One of the happiest moments for Sarath came when Telugu star Allu Arjun personally congratulated him on his success. The actor praised his longtime team member and wished him the very best for his new career as a producer. The gesture highlighted the close relationship between them and showed the encouragement given to talented people within Allu Arjun’s team.