Andhra Exhibitors Play It Safe with Dasara Releases?
The Andhra Exhibitors seem to be facing a tough decision regarding the films
The Andhra Exhibitors seem to be facing a tough decision regarding the films Bhagavanth Kesari, Leo, and Tiger Nageswara Rao in the lead-up to Dasara 2023. While this festival is traditionally a lucrative period for film releases, the exhibitors are hesitating due to the high prices quoted by the distributors.
Nandamuri Balakrishna, Ravi Teja, and Tamil Star Hero Thalapathy Vijay are set to clash at the Dasara box office, which usually promises high returns. However, the distributors' ambitious pricing strategies have made theater owners wary. The exhibitors are concerned that they might not see a substantial return on their investment, given the slow business and lack of significant hires in recent times.
The business ratios for these films in the Andhra area are Leo at 10Cr, Bhagavanth Kesari at 34Cr, and Tiger Nageswara Rao at 17Cr. It appears that the Andhra Exhibitors are unwilling to take the risk of going beyond these quoted prices.
In Dasara 2023, the Telugu state's box office is poised for an epic battle as these three films, each from a different genre, will compete against each other. It remains to be seen whether the exhibitors' caution will pay off or if the festival will indeed witness a fierce competition among these cinematic offerings.