If there is any controversy.. majority of the filmmakers try to cash on it. It is known that young hero Tanish received notices from the Excise department regarding the ongoing drugs issue, he has utilised the media attention for the promotions his his upcoming film 'Premika'. Nayanthara is also joining the list of celebrities who 'use' controversies for their film promotions.
Nayan's latest film 'Vasuki' is getting ready for the release.. but the filmmakers are waiting for the right time to release. Mammootty played a key role in the film. The basic story is linked to the drug addicts.. some drug addicts rape heroine Nayanthara.. and she will take revenge on them. The link between her revenge and Mammootty forms the story of 'Vasuki'. This movie was released in Malayalam with the title 'Puthiya Niyamam' and it was a super hit. The filmmakers have dubbed the film into Telugu as 'Vasuki' now.
As drugs issue has become the latest sensation in Tollywood, 'Vasuki' filmmakers are planning to utilise the controversy. They have started promoting the film with captions like 'drugs backdrop'.. 'crimes due to drug abuse'.. 'impact of drugs on society'. One may think that why would a normal revenge story needs this kind of promotion? They need to take up the film to the audience with some sort of innovative promotions catchy taglines.. they are just doing it.
Nayan's latest film 'Vasuki' is getting ready for the release.. but the filmmakers are waiting for the right time to release. Mammootty played a key role in the film. The basic story is linked to the drug addicts.. some drug addicts rape heroine Nayanthara.. and she will take revenge on them. The link between her revenge and Mammootty forms the story of 'Vasuki'. This movie was released in Malayalam with the title 'Puthiya Niyamam' and it was a super hit. The filmmakers have dubbed the film into Telugu as 'Vasuki' now.
As drugs issue has become the latest sensation in Tollywood, 'Vasuki' filmmakers are planning to utilise the controversy. They have started promoting the film with captions like 'drugs backdrop'.. 'crimes due to drug abuse'.. 'impact of drugs on society'. One may think that why would a normal revenge story needs this kind of promotion? They need to take up the film to the audience with some sort of innovative promotions catchy taglines.. they are just doing it.