Allu Arjun's latest film 'DJ-Duvvada Jagannadham' is running well in the Telugu states with good collections but the response in the Overseas is disappointing. Bunny has increased his craze in Telugu & cracked Malayalam market but somehow he couldn't impress the NRIs. It is known that Overseas collections are crucial for biggies. Allu Arjun and 'DJ' team has promoted the film very well in US but the collections were not encouraging.
'DJ' has registered good collections on the first day in Overseas. But that was limited to only first day.. it couldn't continue later. 'DJ' has collected half million dollars on the first day.. but it took 6 more days to collect another half million dollars. Overseas distributors said to have acquired the rights for Rs.9 crore. Trade analysts say that if DJ collects a 2 million dollars then, the distributor will recover his investment. There is no way 'DJ' can do that as the collections have been already dropped. So, 'DJ' is heading to a huge loss in Overseas.
On the other hand, 'DJ' is Allu Arjun's third film which has entered one million dollar club in US. 'Race Gurram'.. 'S/o Sathyamurthy' have achieved this feat earlier. As 'DJ' story is routine, it could not impress Overseas audience. Allu Arjun's last film 'Sarrainodu' was super hit in Telugu states.. but it ended up as a disaster in Overseas. Films with routine content won't work in Overseas. If Bunny has to impress them he has to change his strategy.
'DJ' has registered good collections on the first day in Overseas. But that was limited to only first day.. it couldn't continue later. 'DJ' has collected half million dollars on the first day.. but it took 6 more days to collect another half million dollars. Overseas distributors said to have acquired the rights for Rs.9 crore. Trade analysts say that if DJ collects a 2 million dollars then, the distributor will recover his investment. There is no way 'DJ' can do that as the collections have been already dropped. So, 'DJ' is heading to a huge loss in Overseas.
On the other hand, 'DJ' is Allu Arjun's third film which has entered one million dollar club in US. 'Race Gurram'.. 'S/o Sathyamurthy' have achieved this feat earlier. As 'DJ' story is routine, it could not impress Overseas audience. Allu Arjun's last film 'Sarrainodu' was super hit in Telugu states.. but it ended up as a disaster in Overseas. Films with routine content won't work in Overseas. If Bunny has to impress them he has to change his strategy.