'Annapurna Studios' Collaborates With 'Qube Cinema' For Virtual Production Stage!

Update: 2022-04-11 12:57 GMT
Renowned production banner Annapurna Studios is known for making super hit films and also giving opportunities to budding young talent. They gave given life to many aspiring actors and filmmakers.

They own a film studio and also has a Film School through which they bring out a lot of fresh talent every year. Now, they have announced the launch of a full-service virtual production stage in Hyderabad. The state-of-the-art facility will empower filmmakers and content creators to realize their vision, bringing life stories that engage, entertain and enlighten audiences around the world.

It is India's first full-service LED production stage for pan-Indian and international content creators. The purpose-built production stage with a 20ft high and 60 ft wide curved 2.3 mm dot-pitch, ultra-high refresh rate, wide color gamut, and high brightness LED screen is expected to be the first world-class permanent facility in India. This is expected to help filmmakers to expand their palette while saving money by reducing composition and on-location production costs and saving time.

Akkineni Nagarjuna of Annapurna Studios said, "The future belongs to whoever designs it! When faced with disruptions and innovations, we must learn to maneuver. Virtual production enables the creative mind to imagine without limit and then create it.

We are proud to partner with Qube, renowned for bringing new technology to the entertainment industry. Our strength and experience in making movies and running studios in tandem with Qube's technical knowledge makes this a great collaboration."

"At Qube, we've always been at the forefront of movie technology, combining our passion for cinema and our willingness to push the limits of technology for the benefit of content creators and audiences," said Senthil Kumar, Co-founder of Qube Cinema.

"In Annapurna Studios, we have found a partner who brings decades of experience, a deep love for cinema and many shared values to the table. We are thrilled to be working with them on virtual production. Our purpose is to bring to life every story, to engage, entertain and enlighten the world. This collaboration pushes us even closer to fulfilling that purpose."

The testing and stage setup is expected to begin setup and testing in early June and be available for commercial projects from 1st October 2022.
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