Annapurna Studios & Qube Cinema brings ANR Virtual Production Stage in HYD
Hyderabad-based Annapurna Studios and Chennai-based film innovation and digital distribution firm, Qube Cinema, launched India's first full-service LED-enabled virtual production stage, in Hyderabad. This transformative collaboration between two of India's most respected names in the media business aims to provide the tools for creators to craft the best versions of their stories for feature films, streaming episodics and advertising commercials.
At the heart of Qube and Annapurna's upcoming production stage will be its indispensible centrepiece: a 20-foot high and 60-foot wide curved 2.3mm LED screen. A joint statement from Qube Cinema and Annapurna Studios said the screen would boast of a wide gamut of colours, high brightness, and state-of-the-art camera tracking and rendering systems.
The ANR Virtual Production Stage has been conducting tests since October 2022 and has already been used to shoot multiple movies, ads, and music videos. The system will also be capable of rendering complex photorealistic virtual locations in real time, which greatly reduces the need for composing shots and travelling to shoot locations. This would help filmmakers greatly expand their palette while saving money.
"The successful launch of the ANR Virtual Production Stage is a testament to our commitment to delivering cutting-edge services to our clients," said Nagarjuna Akkineni of Annapurna Studios.
At the heart of Qube and Annapurna's upcoming production stage will be its indispensible centrepiece: a 20-foot high and 60-foot wide curved 2.3mm LED screen. A joint statement from Qube Cinema and Annapurna Studios said the screen would boast of a wide gamut of colours, high brightness, and state-of-the-art camera tracking and rendering systems.
The ANR Virtual Production Stage has been conducting tests since October 2022 and has already been used to shoot multiple movies, ads, and music videos. The system will also be capable of rendering complex photorealistic virtual locations in real time, which greatly reduces the need for composing shots and travelling to shoot locations. This would help filmmakers greatly expand their palette while saving money.
"The successful launch of the ANR Virtual Production Stage is a testament to our commitment to delivering cutting-edge services to our clients," said Nagarjuna Akkineni of Annapurna Studios.