It looks like the Telugu movies are trying too hard to generate good buzz. Prior to the release, they claim that it did a huge pre-release business by blurting out big numbers on after the other. This is done in order to show that the hero's market is steady and has not gone down despite failures. The truth is that things are not flowery as they seem. The satellite rights, digital rights and others are not going getting sold for big rates anymore.
Mainly, the satellite market has gone down drastically after the OTT platforms becoming popular across the nation. The only people who are giving huge money are the buyers of Hindi dubbing rights. They are the ones who are coming up with big advances. But this is not working out anymore as many big films are aiming at a director pan-Indian release. Due to this, the buyers for Hindi dubbing rights are becoming a bit hesitant. We all know what happened with 'Pushpa' and it is why not many makers are eager to sell the Hindi dubbing rights early. They are inserting a direct release clause in the agreements.
The digital rights are arriving the big films way but not others. But the producers are exaggerating the hero's market value in order to generate buzz on their films and create a fever among fans. Experts say that most of the numbers revealed by the buyers regarding the satellite rights, digital rights and others are just inflated figures. They are just being used to create hype over the movie.
The overseas buyer needs to say that he bought the film for high prize in order to sell it. If they need to increase the ticket rates, they claim that the pre-release business is record-breaking but every insider knows what is real and what is not. Fans will get hyped up for no reason and the hero's market will look glorified. They are the only reasons for all these inflated numbers. There are movies that arrived with huge buzz and failed to get decent collections on the first day. Many say that movies do not need gossip and buzz. It is the content that drives the film in the longer run.
Mainly, the satellite market has gone down drastically after the OTT platforms becoming popular across the nation. The only people who are giving huge money are the buyers of Hindi dubbing rights. They are the ones who are coming up with big advances. But this is not working out anymore as many big films are aiming at a director pan-Indian release. Due to this, the buyers for Hindi dubbing rights are becoming a bit hesitant. We all know what happened with 'Pushpa' and it is why not many makers are eager to sell the Hindi dubbing rights early. They are inserting a direct release clause in the agreements.
The digital rights are arriving the big films way but not others. But the producers are exaggerating the hero's market value in order to generate buzz on their films and create a fever among fans. Experts say that most of the numbers revealed by the buyers regarding the satellite rights, digital rights and others are just inflated figures. They are just being used to create hype over the movie.
The overseas buyer needs to say that he bought the film for high prize in order to sell it. If they need to increase the ticket rates, they claim that the pre-release business is record-breaking but every insider knows what is real and what is not. Fans will get hyped up for no reason and the hero's market will look glorified. They are the only reasons for all these inflated numbers. There are movies that arrived with huge buzz and failed to get decent collections on the first day. Many say that movies do not need gossip and buzz. It is the content that drives the film in the longer run.