SS Thaman the composer has been working hard to keep his success rate high, from past decade ever since his break out hit album Kick came out, in Telugu Film Industry mainly. He delivered hits like Ragada, Mirapakay, Dookudu, Sarrainodu, Tholiprema, Ala Vaikuntapurramuloo, Akhanda and Bheemlanayak to name a few of his biggest blockbuster albums.
On the other hand, at the same time, we can see Anirudh Ravichandran rise in Tamil Cinema with albums like 3, Kaththi, Vedalam, Remo, Vela Illa Pattadhari (VIP), Maankathi, Petta, Master, Doctor. He did deliver hit album like Jersey in Telugu too.
Anirudh started appearing in music videos of his songs. He specially records a video to be released with the single song for promotions.
This trend is catching up with Thaman right now. He is appearing in the music videos of his popular songs for promotions and his attempts have been successful too.
He did promotional videos for his songs in Ala Vaikuntapurramuloo album and they have been big hits. He did promotional video for Bheemlanayak song too.
Hence, he could convince makers of Sarkaaru Vaari Paata to let him make a promotional video for the song Kalavathi. The song released recently and became a huge hit.
Thaman got upset when it leaked prior to release but it managed to become a record breaking hit, giving him a positive result in the end. Now, we hear that he charged extra Rs. 40 lakhs to appear in the video along with the remuneration to compose music.
He has included it in the package deal that he offers to makers prior to his employment say reports. Nice way to earn few more bucks, isn't it?
On the other hand, at the same time, we can see Anirudh Ravichandran rise in Tamil Cinema with albums like 3, Kaththi, Vedalam, Remo, Vela Illa Pattadhari (VIP), Maankathi, Petta, Master, Doctor. He did deliver hit album like Jersey in Telugu too.
Anirudh started appearing in music videos of his songs. He specially records a video to be released with the single song for promotions.
This trend is catching up with Thaman right now. He is appearing in the music videos of his popular songs for promotions and his attempts have been successful too.
He did promotional videos for his songs in Ala Vaikuntapurramuloo album and they have been big hits. He did promotional video for Bheemlanayak song too.
Hence, he could convince makers of Sarkaaru Vaari Paata to let him make a promotional video for the song Kalavathi. The song released recently and became a huge hit.
Thaman got upset when it leaked prior to release but it managed to become a record breaking hit, giving him a positive result in the end. Now, we hear that he charged extra Rs. 40 lakhs to appear in the video along with the remuneration to compose music.
He has included it in the package deal that he offers to makers prior to his employment say reports. Nice way to earn few more bucks, isn't it?