Arka Media Works is the name of their banner. Both producers Shobhu Yarlagadda and Prasad Devineni have started this banner to produce the movie Vedam with Allu Arjun and director Krish. This movie got released on June 4, 2010 marking the journey of these two friends together.
Shobhu happens to be son-in-law of veteran director K Raghavendra Rao. Later this production company Arka Media Works has produced films like Maryada Ramanna, Anaganaga O Dheerudu and Panjaa. Their present film is the mammoth budgeted Baahubali being helmed by director Rajamouli. First part of Baahubali is set for July 10, 2015 release.
Wish these creative filmmakers will continue their journey forever in TFI.