Interesting update on Acharya OTT rights

Update: 2022-04-28 14:05 GMT
Megastar Chiranjeevi and Ram Charan's Acharya is all set to hit the silver screens across the globe in a few hours from now and mega fans worldwide are eager to watch the Koratala Siva directorial on the big screens. Meanwhile, reports are emerging about the post theatrical digital streaming partner of Acharya which are now going viral on social media.

Apparently, the post theatrical digital streaming rights of Acharya are acquired by Amazon Prime Video for a whopping amount of money. This is one of their big-money signings in the Telugu market.

It is heard that the makers of Acharya recovered a sizable chunk of their investment just by selling off the digital streaming rights to Amazon Prime and that sums up the magnitude of the deal.

Acharya is likely to stream on Amazon Prime Video at least 4-6 weeks post its theatrical release and the same is expected to be confirmed by the OTT giant in the next few days after Acharya hits theatres worldwide on the 29th of this month.

Acharya is billed to be an action packed entertainer and it has Chiranjeevi, Ram Charan, Pooja Hegde, and others in the lead roles. The film is directed by Koratala Siva and it essentially revolves around the fictional holy town of Dharmasthali. The makers spent a whole lot of budget on the production designing and the extravagant sets.

Acharya's theatrical rights are valued at a whopping Rs 132 crores and the film has to garner a unanimously positive response if it is to recover the mighty investments.

The makers are hoping that the Chiranjeevi and Ram Charan factor will come in handy for the film. The USA premieres of Acharya will be commencing at around 12:30 tonight and the early talk will hold the key for the film's momentum at the opening day box office.
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