Ace director SS Rajamouli changed the dynamics of Tollywood with his 'Baahubali' series, he collected numbers that were unimaginable a few years ago. He set the benchmark so high that other filmmakers started posting 'Non Baahubali' records.
Coming to the current situation, he is making 'RRR' with Ram Charan and NTR in the lead. The film is being made on a huge budget and people expected it to break the collections of 'Baahubali'. The pre release business was also done on the same level but the Coronavirus turned the world upside down and everyone needs at least a year or so to take things back to normal.
So, the biggest challenge for Rajamouli is that he needs to pull the crowds into theatres even after all this outbreak. We need to wait and see what strategy he comes up with or will his brand be enough to attract the audience.
On the other hand, films of star heroes like 'Vakeel Saab', 'Acharya', 'KGF 2', 'Pushpa' and many others are also going to have a tough time to attract the crowd and recover their heavy budgets.
Coming to the current situation, he is making 'RRR' with Ram Charan and NTR in the lead. The film is being made on a huge budget and people expected it to break the collections of 'Baahubali'. The pre release business was also done on the same level but the Coronavirus turned the world upside down and everyone needs at least a year or so to take things back to normal.
So, the biggest challenge for Rajamouli is that he needs to pull the crowds into theatres even after all this outbreak. We need to wait and see what strategy he comes up with or will his brand be enough to attract the audience.
On the other hand, films of star heroes like 'Vakeel Saab', 'Acharya', 'KGF 2', 'Pushpa' and many others are also going to have a tough time to attract the crowd and recover their heavy budgets.