Baahubali 2 becomes the biggest brand!

Update: 2017-06-17 10:06 GMT
Baahubali 2 is one of the biggest brands in Indian Film Industry these days. The film has become most popular among the different makers as well. Even the biggest of the production houses are using the movie's name in their promotions.

Lyca Productions that is producing the movie, Rajni's 2.0, the sequel of Robo has joined hands with AA films to distribute the movie all over India. Anil Thadani, CEO of the firm is known for his clever distribution strategies and he worked closely with Baahubali producers to release the movie in maximum number of centres in Hindi heartland.

Even though the deal is set by Karan Johar, Anil Thadani is quite popular among the producers and now, the deal has been set for 2.0 as well. Lyca Productions, CEO, N. Ramalingam tweeted himself that the deal has been set with the distribution company and the most interesting thing is that he used Baahubali 2 to identify the distribution company and this proves that the movie has become the biggest brand ever.

His tweet reads, "Glad to announce our association with AA Films. Lyca Productions to distribute the Hindi version of 2.0 through AA films of Bahubali-2 fame."

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