14 reels entertainment have proven to be passionate producers in Telugu Cinema. They came into prominence with Namo Venkatesha and Dookudu, promotions. The way they promoted Mahesh Babu's Aagadu and Nenokkadine, are still remembered by the fans, dearly. But there is a talk in the Industry, that Mahesh had a fall out with them after Aagadu and decided to keep them away.
Well, after Srimanthudu, Brahmostavam and Spyder, the actor seems to have decided to give the producers another chance. Also, he has returned some part of his remuneration to those producers who lost through his films. As he wanted to compensate 14 reels entertainment too, he called them up and gave them the chance it seems. He asked them to come with a story and he will allocate dates after his 25th.
Right now, Mahesh planned films with Koratala Siva, Bharat Ane Nenu and next, with Vamshi Paidipally, Mahesh25 and after that he has announced once that Trivikram Srinivas will direct him. So, will 14 reels produce that movie or will Harika and Hassine will produce it, we don't know yet. Mahesh also decided to work with S.S.Rajamouli and that movie will start after Rajamouli starts and finishes his next. As, the movie has lot of time to materialise and Mahesh is free from middle of 2018, he gave this offer to 14 Reels it seems.