Mega Heroes' Strategic Silence On Kalyaan?

Update: 2018-06-27 05:55 GMT
Some industry insiders comment that Mega family is itself a mini-Tollywood. That gives enough description about mega family in a single word without explaining too much. When a new hero is coming from the mega family, all the eyes will be on the debut hero.  Now, it is the turn of Chiranjeevi's son-in-law Kalyaan Dhev.

Kalyaan's debut film 'Vijetha' is getting ready for the release soon and the promos have already impressed the audience.  There is a positive buzz surrounding the film.  Whether you have noticed or not, except for Chiru no other mega-hero has talked about Kalyaan in the social media.  They have not even responded to the teaser, trailer etc.  Though mega family boasts of stars like Charan, Allu Arjun etc. none of them talked about the Vijetha promos. Why?

Sources close to mega family reveal that mega family doesn't want to do unnecessary hungama because it may give a negative feeling to the audience that they are forcing heroes on them.  They are confident that Kalyaan performed well in the film and the output is also good.  So, they wanted to speak about it only after the movie gets good reception.  This way, they can come to his support in promoting the film in a positive manner.  It appears to be a mega strategy indeed.
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