Akkineni Hero To Follow Mega Trend?

Update: 2017-04-28 05:16 GMT
Audio functions used to be part of the movie's promotional campaign in the past.  But Mega family has started a new trend of releasing the audio directly into the market without any audio release function.   Even though Mani Ratnam started this trend by releasing singles from the album even before the release,  he used to conduct audio launch function.  But Mega producer Allu Aravind stopped conducting audio release function.. and started the conducting pre-release functions.  As per the latest buzz, Akkineni hero Naga Chaitanya also planning to follow the mega trend.

It is known that Naga Chaitanya is presently doing 'Rarandoy Veduka Chuddam' in the direction of Kalyan Krishna.  Akkineni Nagarjuna is producing the film under Annapurna Studios banner.  Nagarjuna is said to be planning to release the audio directly into the market without any audio release function.  They are planning to release the entire album into You Tube on May 1 as per the buzz.  

On the other hand, they are planning to conduct a pre-release function on May 13.  It is known that the movie is slated for release on May 19.  Rakul Preet Singh is the heroine of the film and Devi Sri Prasasd is the music director.
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