Demand has increased for South films in Hindi now. Hindi versions of our films used to have demand in Hindi TV channels. But slowly the craze of Tollywood films is increasing in Bollywood now.
It is known that Daggubati Rana's latest film 'Nene Raju Nene Mantri's is getting ready for release soon. Hindi version rights(theatrical + satellite) of this film fetched Rs. 11 crore and it came as a shocker. Rana achieved immense popularity with his Bhallaladeva role in North. His last film 'Ghazi Attack' ahcieved more collections in North than South. Based on his track record Bollywood producers invested good amount on Rana film. Bollywood film analysts are saying that Rana's different subjects are attracting the attention of the North audience.
On the other hand, Pawan Kalyan-Trivikram Srinivas film reportedly fetched Rs. 11 crore for Hindi version rights(theatrial + satellite). There is a talk that Mahesh-Murugadoss film fetched a record 28 crore deal for Hindi version rights. It seems Tollywood films and heroes are slowly making their presence felt in Bollywood.
It is known that Daggubati Rana's latest film 'Nene Raju Nene Mantri's is getting ready for release soon. Hindi version rights(theatrical + satellite) of this film fetched Rs. 11 crore and it came as a shocker. Rana achieved immense popularity with his Bhallaladeva role in North. His last film 'Ghazi Attack' ahcieved more collections in North than South. Based on his track record Bollywood producers invested good amount on Rana film. Bollywood film analysts are saying that Rana's different subjects are attracting the attention of the North audience.
On the other hand, Pawan Kalyan-Trivikram Srinivas film reportedly fetched Rs. 11 crore for Hindi version rights(theatrial + satellite). There is a talk that Mahesh-Murugadoss film fetched a record 28 crore deal for Hindi version rights. It seems Tollywood films and heroes are slowly making their presence felt in Bollywood.