A Curious Case of 'Title Exchange'!

Update: 2017-06-26 07:52 GMT
In Cinema Industry, creativity is the most important aspect and several times, many directors thought process coincide and they try to chose the apt title for their movie. But before they can announce it, they will have to check with the Film Chamber of Commerce to find out if their title is available. Yet times, even if they like the said Title, they change that in the last moment as their thought process changes during the time. In this case, MLA has been exchanged between two brothers.

MLA, Manchi Lakshanalunna Abbayi, is the title of next Kalyanram movie but it was first decided for Jr. NTR's movie, Ramayya Vasthavayya. Harish Shankar first thought about the title for his story and then the team changed it to Ramayya Vasthavayya due to some unknown reasons. Now, that title is being used by Kalyanram as he felt it is apt for his movie.

Such incidents are quite common in Telugu Cinema, to state a few, Kantri title was first considered for Ram Charan's debut movie and Puri Jagannath following his sentiment with Pokiri, Idiot and Deshamuduru, decided to go with the title, but Mega family thought it could be a bad name for the young debutant and asked for a different title, hence Chirutha came into being.

Even Allu Arjun's Parugu was first titled Varadhi, in poetic sense and also literal sense. As the film subject is clash between older ideology and young ideology towards love marriages, the film poetically can be called a Varadhi and the hero unites lovers and takes many risks for them to unite them like a bridge too. But the Title was registered by some other production house, Dil Raju went with Parugu and as Ram Gopal Verma was fine with donating his title that he registered for his dubbing movie Daud, starring Sanjay Dutt and Urmila, Dil Raju was able to announce the title, Parugu for his movie.

like this, there are many instances where producers had to fight with other producers after announcing the title and settle them with the involvement of Industry bigwigs, amicably. Kaththi became Kalyanram Kaththi, Khaleja became Mahesh Khaleja as the result of such aberrations only. Even Radha, a title registered for Venkatesh going with his sentiment that worked for Lakshmi and Tulasi, ended up being a Sharwanand title today due to copyright issues. Finally, the name did not work out for anyone though!

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