Pawan Kalyan who decided to endorse Handlooms in both the Telugu States has taken a firm decision in this regard. He will be seen donning only Handlooms throughout the course of his upcoming flick 'Katamarayudu'.
Costume Designer Ishita Singh says Pawan Kalyan is very particular that he should wearing handlooms and hence we opted for an an eco-friendly avatar. She maintains that a conscious attempt has been made to ensure common man relate to his character.
Ishita Sigh reveals Pawan Kalyan preferred wearing handlooms since Day 1 of 'Katamarayudu' shoot and he began endorsing them after completing half of the talkie part. So, It's not the other way around.
Interestingly, PK opted for similar attire for his political meetings as well. Cotton and Linen were used for all of the outfits, be it shirts, dhotis or trousers. Rudraksha chain, Buttons on his shirts and Chappals were customized as per Pawan's liking.
Costume Designer Ishita Singh says Pawan Kalyan is very particular that he should wearing handlooms and hence we opted for an an eco-friendly avatar. She maintains that a conscious attempt has been made to ensure common man relate to his character.
Ishita Sigh reveals Pawan Kalyan preferred wearing handlooms since Day 1 of 'Katamarayudu' shoot and he began endorsing them after completing half of the talkie part. So, It's not the other way around.
Interestingly, PK opted for similar attire for his political meetings as well. Cotton and Linen were used for all of the outfits, be it shirts, dhotis or trousers. Rudraksha chain, Buttons on his shirts and Chappals were customized as per Pawan's liking.