Pelli Choopulu is the newest film that has stunned many critics and audiences alike. Actually this film opened in minimum number of theatres, but got pushed to a new level altogether. Update is that this film is posing trouble to many other films.
Actually during its release, Pelli Choopulu saw just 3 screens in big multiplexes, but now they got it extended to 9 screens. All other screens allotted for Jakkanna are now being shifted to Pelli Choopulu. Now that two more films, Srirastu Subhamastu and Manamantha, are releasing tomorrow, these movies got many screens but with a condition. If any of these films under perform on first weekend, then theatre managements want to give those screens to Pelli Choopulu only.
Perhaps this threat is always there for small films, but now it got reversed.
Actually during its release, Pelli Choopulu saw just 3 screens in big multiplexes, but now they got it extended to 9 screens. All other screens allotted for Jakkanna are now being shifted to Pelli Choopulu. Now that two more films, Srirastu Subhamastu and Manamantha, are releasing tomorrow, these movies got many screens but with a condition. If any of these films under perform on first weekend, then theatre managements want to give those screens to Pelli Choopulu only.
Perhaps this threat is always there for small films, but now it got reversed.