Raashi Khanna surely understood the whims and whams of Telugu Cinema. What makes us to say so? In any industry, desirablity becomes a key factor. Especially, in film industry, actors and actresses should look as desirable as they can and also be as available for work as much as they can. For a producer, it is a great news to get a good looking heroine who is at the top of her game, for as less remuneration as possible. Also, if she says she will promote the movie whenever and however the PR team decides to, then that is an added bonus too.
Well, Raashi understood that very well. She reduced her weight to look like a glam doll and her working with Jr. NTR would highlight that fact and if the movie becomes a hit, she will be considered as one among the top heroines too. So, when team of Jai Lava Kusa wanted to cast her in the movie, rather than trying to cash it out, she played the long game and accepted the role for lesser for remuneration than she normally takes and also promised to promote the movie.
Post that, when other producers approached her with new movie offers, she did not increase the remuneration double and triple amounts. She asked them to pay as much they used to earlier and that made her be part of three more films in Telugu other than Jai Lava Kusa. She will be noticed in Jai Lava Kusa and even if it turns out to be a flop, one of her other films can become hit and then she can slowly but surely, climb up the ladder. Isn't she smart??