There is no need to specially mention the hungama before the release of Superstar Rajinikanth movies. Irrespective of the director, the genre of the movie.. hype will be automatically created on Rajini film. As soon as bookings open, they will display 'full'.. 'filling fast' messages everywhere. But the situation is completely different in the case of his latest film 'Kaala'.
Rajini and Pa. Ranjith combo's last film 'Kabali' couldn't meet the expectations of the audience and it has severely disappointed them.. it seems it has an impact on 'Kaala'. There was no buzz on the film right from the beginning. They could not close the business as expected. They have opened advance booking three days ago but the response is poor. The theaters are appearing vacant in the online bookings. This is giving rise to doubts that whether people have interest in Rajini film or not.
Rajini might have understood the situation so he has decided to promote the film. Rajini rarely comes to Hyderabad to promote his films.. but he attended the pre-release event of 'Kaala' on Monday night. The makers have conducted the event on a grand scale. Rajini gave a long speech in the event. The event has created some buzz on the social media and discussions started on the 'Kaala'. It is interesting to see whether this will have a positive impact on the movie to increase the bookings or not.