Vinaya Vidheya Rama starring Ram Charan and Kiara Advani in the direction of Boyapati Srinu is the most preferred movie by Distributors and Exhibitors for this Sankranthi season.
As the movie is coming from Ram Charan who had a Non-BB Industry Hit last year with Rangasthalam that too with a complete masala director like Boyapati Srinu, they think the movie is minimum guarantee and are ready to give it the preferrential treatment.
Distributors spent Rs. 94.10 crores for the theatrical rights and they have asked exhibitors to see that the movie gets more shows to recover the money.
Exhibitors are also happy to do that as rural areas would prefer a complete action extravaganza than a serious film like NTR and family film like F2.
Petta is not even getting single theatres in many areas. VVR, if manages to get good Word of Mouth after release, even during the festival weekend, the movie will get more shows than any other film, it seems.
Before release Ram Charan is on top and we have to see, if that situation will continue after release too.
As the movie is coming from Ram Charan who had a Non-BB Industry Hit last year with Rangasthalam that too with a complete masala director like Boyapati Srinu, they think the movie is minimum guarantee and are ready to give it the preferrential treatment.
Distributors spent Rs. 94.10 crores for the theatrical rights and they have asked exhibitors to see that the movie gets more shows to recover the money.
Exhibitors are also happy to do that as rural areas would prefer a complete action extravaganza than a serious film like NTR and family film like F2.
Petta is not even getting single theatres in many areas. VVR, if manages to get good Word of Mouth after release, even during the festival weekend, the movie will get more shows than any other film, it seems.
Before release Ram Charan is on top and we have to see, if that situation will continue after release too.