After multiple postponements, Makers of 'Saahasam Swasaga Saagipo' fixed November 11th as the release date. The announcement of Prime Minister Narendra Modi imposing a ban on currency notes with denominations of Rs 500 and Rs 1000 came as a shocker the whole team, distributors and exhibitors.
This decision had a huge impact on the Box Office revenues Yesterday. Several shows got cancelled and the occupancy was very poor. Even on Thursday, There isn't much change as people have their focus only on the exchange of notes or amount to be deposited in their bank accounts.
In such situation, Doubts were raised on the release of 'Saahasam Swasaga Saagipo'. However, Makers decided to release the movie Tomorrow at any cost. They are hopeful that collections would pick up with each passing day as Government has already begun distribution of new Rs 500 and Rs 2000 notes.
Analysts say, Releasing 'Saahasam Swasaga Saagipo' at this point is really a gutsy move by Naga Chaitanya & Co. Investors should be prepared to sacrifice some part of the revenue in the present circumstances.
This decision had a huge impact on the Box Office revenues Yesterday. Several shows got cancelled and the occupancy was very poor. Even on Thursday, There isn't much change as people have their focus only on the exchange of notes or amount to be deposited in their bank accounts.
In such situation, Doubts were raised on the release of 'Saahasam Swasaga Saagipo'. However, Makers decided to release the movie Tomorrow at any cost. They are hopeful that collections would pick up with each passing day as Government has already begun distribution of new Rs 500 and Rs 2000 notes.
Analysts say, Releasing 'Saahasam Swasaga Saagipo' at this point is really a gutsy move by Naga Chaitanya & Co. Investors should be prepared to sacrifice some part of the revenue in the present circumstances.