Shah Rukh Khan is coming up with his new movie, Jab Harry Met Sejal on 4th of August. The movie is said to be the return of Romantic King and it is also being promoted that way. Shah Rukh Khan is also known for innovation in his promotions and for the movie too he is trying out something new.
In the movie, Anushka Sharma is playing, Sejal, the leading lady of the movie. SRK announced that he will come to the metropolitan city and meet all the Sejals in the town. The only condition is that the Metropolitan city should have maximum number of Sejals and Ahmedabad became the winner. He called all of them and released the song, 'Radha' from the movie in the presence of all of them.
The movie team received more than 7000 letters from Sejals and 400 out of them came to his residence in Mumbai, Mannat and asked the security to let them meet Shah Rukh Khan, flashing their id cards as the actor said he will meet all of them personally. Well, the security had to send them away and the actor met them all afterwards at the event.
Earlier, SRK travelled through the train from Mumbai to Delhi to promote his Raees and now, this is another innovative promotional strategy to promote the movie. Imtiaz Ali is directing the movie and the film's music is composed by Pritam.
In the movie, Anushka Sharma is playing, Sejal, the leading lady of the movie. SRK announced that he will come to the metropolitan city and meet all the Sejals in the town. The only condition is that the Metropolitan city should have maximum number of Sejals and Ahmedabad became the winner. He called all of them and released the song, 'Radha' from the movie in the presence of all of them.
The movie team received more than 7000 letters from Sejals and 400 out of them came to his residence in Mumbai, Mannat and asked the security to let them meet Shah Rukh Khan, flashing their id cards as the actor said he will meet all of them personally. Well, the security had to send them away and the actor met them all afterwards at the event.
Earlier, SRK travelled through the train from Mumbai to Delhi to promote his Raees and now, this is another innovative promotional strategy to promote the movie. Imtiaz Ali is directing the movie and the film's music is composed by Pritam.