King Khan Shahrukh is known for his abilities to make publicity for anything. Other day when senior cricketers MS Dhoni and Yuvraj Singh knocked centureis against England in the one-dayer, SRK made best use of it to promote his film "Raees".
"So good to see Yuvraj & Dhoni play as they r doing. Really Sheron ka zamaana hota hai", tweeted Shahrukh, during the match. And that exactly mimicks his dialogue from Raees, "Din aur raat logon ke hote hai. Sheron Ka Zamaana hota hai". That's what they say promotional brilliance.
"Raees" is hitting cinemas on January 25th, and currently the film is lacking any hype.