The trend of releasing singles ahead of theatrical release has picked up in Tollywood. While TFI mostly prefers showing less visuals prior to the release, It's a completely different story in Bollywood where full video songs will be unveiled ahead of theatrical outing.
'Humma Humma' song from 'Ok Jaanu' which is a remake of Southern hit 'Ok Bangaram' became an instant hit. So far, This video song managed to amass 153 Million Views. AR Rahman's Composition, Shraddha Kapoor's Glamour & her chemistry with Aditya Roy Kapur has done the trick.
For Regional Films, Even 4-5 Million Views is being considered as huge achievement. Hindi Film Industry has surpassed this range long ago. While 'Kala Chasmaa' from 'Bhar Bhar Dekho fetched 202 Million Views, 'Nashe Se Chad Gaya' from 'Befikre' received 200 Million Views. Whereas, 'Laila O Laila' managed 140 Million Views.
'Humma Humma' song from 'Ok Jaanu' which is a remake of Southern hit 'Ok Bangaram' became an instant hit. So far, This video song managed to amass 153 Million Views. AR Rahman's Composition, Shraddha Kapoor's Glamour & her chemistry with Aditya Roy Kapur has done the trick.
For Regional Films, Even 4-5 Million Views is being considered as huge achievement. Hindi Film Industry has surpassed this range long ago. While 'Kala Chasmaa' from 'Bhar Bhar Dekho fetched 202 Million Views, 'Nashe Se Chad Gaya' from 'Befikre' received 200 Million Views. Whereas, 'Laila O Laila' managed 140 Million Views.