The producers has to invest in the movie till the end. Before the release, they can't even predict whether they will get profits or losses. But they have to continue investing in that project. In the past the producers enter the scene only after the shooting gets started. But now even the post production works are also demanding some Investments.
For the story sittings.. locations.. auditions etc, the producers has to invest some. In this way, recently senior producer Sravanthi Ravi Kishore faced a loss of 2 crores. As per the talk, the post production works itself costed Rs. 2 crores. It is a known fact that Garudavega Fame director Praveen Sattaru and energetic hero Ram collaborated to do a movie together.
Though the pre production works are also started, because of some budget related issues between the producers and the director, the film got cancelled in the pre production stage itself. As the producer Sravanthi Ravi Kishore refused to invest the budget which is more than the market of Ram and the movie got cancelled but Ravi Kishore faced a loss of 2 crores.