Corporate Companies use the popularity of Celebrity to market their products. However, Few Stars who believe they have a social responsibility will be very choosey while signing an endorsement deal.
Tamanna makes it clear she wouldn't endorse a fairness product again even if she was offered crores. "I have been into modelling before entering into Film Industry. At that time, I have done a fairness commercial. But, Today I'm a heroine and I have a responsibility towards the society. That's why I took the resolution not to endorse fairness creams any more. In India, Skin Tone is being given too much importance which isn't a good sign. I believe the colour of our body isn't in our hands and the behaviour of the person matters the most. That's why I preach internal beauty need to be given more importance than external beauty," she told.
Recently, Kangana Ranaut told actors who endorse fairness creams need to feel ashamed of themselves. Even Tamanna is against associating with such products which are useless to say the least. Its high time Celebrities voluntarily refuse to endorse such skin-whitening products.
Tamanna makes it clear she wouldn't endorse a fairness product again even if she was offered crores. "I have been into modelling before entering into Film Industry. At that time, I have done a fairness commercial. But, Today I'm a heroine and I have a responsibility towards the society. That's why I took the resolution not to endorse fairness creams any more. In India, Skin Tone is being given too much importance which isn't a good sign. I believe the colour of our body isn't in our hands and the behaviour of the person matters the most. That's why I preach internal beauty need to be given more importance than external beauty," she told.
Recently, Kangana Ranaut told actors who endorse fairness creams need to feel ashamed of themselves. Even Tamanna is against associating with such products which are useless to say the least. Its high time Celebrities voluntarily refuse to endorse such skin-whitening products.