Bahubali: the beginning had a premiere show before Telugu and everyone in Telugu households wondered why to premiere a Telugu movie in Hindi first. It was seen as too much of Bollywood craze shown by the team rather than trying to honor the mother tongue and the Telugu media that has given the movie more publicity than anyone else.
Still, after release it was Telugu media that put it on highest possible pedestal till Hindi media took over with improving talk. Everyone thought, the Bahubali team will take it up as a lesson and give importance to Telugu media and market as well. But Karan Johar seems to be calling shorts again. The promotions have been great in Telugu as well, Prabhas, Rana and Anushka have been working round the clock. But the first interviews were given to Hindi media and then the preference was given to Telugu media.
The case of treating Telugu market and media as secondary by Rajamouli and his team is continuing further. The team once again decided to premiere the movie on 27th April for Hindi media first. There is no confirmation about a press premiere event in Telugu states at this juncture as well. Rajamouli once again ends up hurting Telugus here.
Still, after release it was Telugu media that put it on highest possible pedestal till Hindi media took over with improving talk. Everyone thought, the Bahubali team will take it up as a lesson and give importance to Telugu media and market as well. But Karan Johar seems to be calling shorts again. The promotions have been great in Telugu as well, Prabhas, Rana and Anushka have been working round the clock. But the first interviews were given to Hindi media and then the preference was given to Telugu media.
The case of treating Telugu market and media as secondary by Rajamouli and his team is continuing further. The team once again decided to premiere the movie on 27th April for Hindi media first. There is no confirmation about a press premiere event in Telugu states at this juncture as well. Rajamouli once again ends up hurting Telugus here.