If a movie has strong content.. that'll do the trick of bringing the audience to the theatres. If the makers reveal two three interesting scenes from the film as promos to the media, half of the promotions will be done automatically. The rest of the promotions include wall posters, news paper ads and promotions in digital media. If they can generate interest with these promotions, several articles will follow in the digital media. But audio functions, pre-release events are different.. because the stars will come to the venue and promote their film.
These mega events were actually conducted for only star hero films in the past but small budget filmmakers are also following this trend. Some small budget filmmakers who can't afford the decent budget for film promotions are conducting audio functions, pre-release events these days. They are inviting star heroes as guests. Their idea is to impress the star hero fans so that they will watch the film in the theatres.
A small budget filmmaker who is getting ready for the release of his latest film has planned similar promotional events. He has planned two three promotional events and invited the stars with whom he has a good rapport. The stars have attended the events and praised the director-producer out of respect. This is Ok because he has to promote his own film. Surprisingly, he is not promoting the content of the film but he has cut the star hero speeches as teasers and released to the media.
Industry insiders opine that this kind of promotions may not work for the film. We need to wait for few more days to know whether his promotional strategy works for the film or not.
These mega events were actually conducted for only star hero films in the past but small budget filmmakers are also following this trend. Some small budget filmmakers who can't afford the decent budget for film promotions are conducting audio functions, pre-release events these days. They are inviting star heroes as guests. Their idea is to impress the star hero fans so that they will watch the film in the theatres.
A small budget filmmaker who is getting ready for the release of his latest film has planned similar promotional events. He has planned two three promotional events and invited the stars with whom he has a good rapport. The stars have attended the events and praised the director-producer out of respect. This is Ok because he has to promote his own film. Surprisingly, he is not promoting the content of the film but he has cut the star hero speeches as teasers and released to the media.
Industry insiders opine that this kind of promotions may not work for the film. We need to wait for few more days to know whether his promotional strategy works for the film or not.