Until recently, Censor formalities of star-studded films would be completed only just 2-4 days before the release. Slowly, Our Star and Filmmakers have realized the importance of holding Censor clearance at least weeks before the release.
'Oopiri' was cleared by Censor one month prior to the release. Even 'Sardaar Gabbar Singh' got approval from the screening committee a week before the release date. And now, 'Sarrainodu' managed to do it 15 days in advance. Yes, The Allu Arjun starrer has been certified with an U/A by CBFC.
Completing the Censor several days in advance helps the Makers to plan the release properly. It has got many advantages like... i) There will be plenty of time for promotions, ii) No last minute delays what-so-ever, iii) Bigger release could be planned.
The new trend in Tollywood is a good sign as everyone associated with the projects will benefit from it.
'Oopiri' was cleared by Censor one month prior to the release. Even 'Sardaar Gabbar Singh' got approval from the screening committee a week before the release date. And now, 'Sarrainodu' managed to do it 15 days in advance. Yes, The Allu Arjun starrer has been certified with an U/A by CBFC.
Completing the Censor several days in advance helps the Makers to plan the release properly. It has got many advantages like... i) There will be plenty of time for promotions, ii) No last minute delays what-so-ever, iii) Bigger release could be planned.
The new trend in Tollywood is a good sign as everyone associated with the projects will benefit from it.